In line with DERMASHOP’s communication strategy, bbd has developed different graphic projects designed to engage and inspire the customer’s target audience. Each of the communication tools- logo, visual identity or booklet – sought to translate the brand’s main guidelines, its visual expression.
It brings the concept of cleanliness, purity, balance and well-being. In the fall brings day-to-day movement (drop by drop) avoids water by the deconstruction of the element.
Approaches to care and premium sector focused on the cosmetic market, as sector analysis shows.
The migration of the previous platform, with all the products’ peculiarities, orders and users, represented one of the main challenges for bbd in this project.
The creation of Vouchers and Affiliate program was also one of the tasks. Answering dynamically to technological advances, the project was created to adapt to multiple devices (desktop and mobile).