Inspired by the BTT universe, bbd was also responsible for the design of the logo. Based on the main sport for which the brand was created, the BTT, in the logo there are three concepts: the circular shape, which represents the bicycle’s wheels; the cut in the circle, which reproduces the brand´s first letter, the “e”; and finally the interior of the circle, which is inspired by the mountains where BTT is practiced.


In this project, bbd was responsible for the design and development of a website that had as main characteristics the creation of a free insertion system for BTT events, the concept idealization for the events’ visualization, as well as an approval method of the posted events. For bbd also developed a blog, within the same platform, where it is possible to access various articles about the sport.