JOANE RESIDENCES: MARKETING – DESIGN – TECHNOLOGY
The Joane Residences project respects the landscape framing where it is implanted and is in line with the quality that distinguishes the brand Ribeiro da Silva. For this digital marketing project, brand by difference has planned a message that underlines the houses’ modernity, innovation and clarity. The agency created the texts for all strategic channels: website, brochure, flyer, billboard and advertising inserts.
The Joane Residences houses are influenced by a minimalist design, pure, that has been carefully designed to fit the contemporary lifestyle. The graphic concept of the project’s communication channels – website, brochure, flyer, billboard and advertising inserts –fully respect these characteristics in the choice of shapes, typography and colors. Sobriety is the keynote of this branding project.
The development of the website www.joaneresidences.pt was structural in this project´s communication. The digital message has reached an immediate speed these days and the online page conveys the essential characteristics of the housing complex. Intuitive and up-to-date, the Joane Residences’ website includes selected content on plants, location, housing architecture and interiors. On the website it is also possible to download the project’s brochure as well as to schedule a visit in the contact form.