Objectivity and accuracy are the basic values of TFI. The new brand’s institutional website, developed by bbd, from the design and website’s mockups to the finalizing project, shows the values and services that distinguish TFI in the market. In addition to the development of the institutional website, bbd was also responsible for setting up the company’s mailchimp platform.
In line with TFI’s communication strategy, bbd implemented the different graphic media renewing the company’s identity. The logo represented the concept of metalworking by the letters’ negative and positive shape, which give the perception of cut – one of the TFI’s main valences. The gradient between different shades of blue reinforces the relationship between TFI and the industry. In addition to the brand logo, bbd also developed all the stationary – business card, letter, envelope, file folder and presentation flyer. A graphic standards manual was also developed for TFI.