We are visual beings. Most of us process information based on what we see. According to the Global Social Science Research Network, 65% of all human beings are visual learners. The vast majority of people enjoy sharing ideas, especially when there’s a video, photo or drawing to go with it. For this reason, infographics have become powerful tools in digital communication and marketing.
5 Simple Steps to Create an Infographic
- Define your infographic’s goals– As with everything that concerns digital communication and marketing, setting clear goals helps focus the message, making it more relevant to users. Set a clear goal for your infographic. You must respond to a concrete question or problem identified from your buyer personas. For example: how to pair wine with traditional Portuguese food. The more specific and relevant it is, the easier it will be to organize your message.
- Gather information to create your infographic– Whether it’s through organic Google search or using the expertise of experts, gather information to build your infographic’s message. Statistical data works beautifully in infographics.
- Select the best form of hierarchy or graphical presentation for the information in your infographic– If you want to inform or give instructions for use, lists are the most suitable tool. If the goal is to compare, bar or donut charts can help to synthesize. If you intend to show results over a period of time, then thetimeline might be the best solution.
- Choose your infographic design– When planning the style and design of your infographic, always remember to take your brand’s usual visualmoodboard as your first reference. Consistency is always preferable in communication. There are numerous infographics, for example on Pinterest, which you can be inspired to create your own record. Be creative but, above all, think about the preferred organizational structure for the message you want to convey.
- Strategically distribute your infographic – Depending on the relevance of the content present in your infographic, it can be used as a great tool to nurture or convert leads. Or you can simply add a touch of freshness to your regular email marketing strategy. Use it strategically to interact with your customers, fostering engagement and sharing.
If you’re currently wondering how many infographics to create per week or per month, we’ll answer. Like all digital marketing and communication tools, the key is always balance. Use it in conjunction with other tools such as image, text or video and whenever it is relevant, that is, whenever the message you have to convey to your customers allows.