As we have already mentioned, Digital Marketing is an indispensable practice to leverage any internet business. Regardless of the size of your business, to make it successful, you will find that you need marketing help. Ultimately, Digital Marketing serves to increase the flow of sales by companies as well as the number of new customers.
When brands correctly apply the principles of Digital Marketing, they have a greater possibility of growth and are able to position themselves according to their goals. In addition, a good Digital Marketing strategy helps companies to retain customers. Remember that Digital Marketing bets on more personalized and targeted communication, cementing the brand in the consumer’s mind. In short, Digital Marketing will help you maximize profits, while strengthening the relationship of trust with real and potential customers, associated with many other advantages.
Once you understand what marketing is applied to online businesses and what are its advantages, you should understand how you can apply a Digital Marketing strategy.
Digital Marketing Strategies
There are some methodologies to apply a Digital Marketing strategy, and some key tools available to support you.
1. Inbound Marketing
Inbound marketing, or attraction marketing, is a powerful methodology for reaching out to consumers. Based on the so-called Buyer Personas, Inbound Marketing establishes a personalized communication channel with consumers. Inbound is based on the creation and sharing of relevant content, specifically produced for the target audience and defined as strategic for the brand.
2. Content Marketing
Nowadays, consumers spend hours on the internet looking for the best solutions to their problems and/or desires. Most of the time, this search starts with search engines. Through Content Marketing it is possible to place your brand in a strategic position during the consumer’s purchase journey. If this strategy is well implemented, you will easily reach your personas and achieve brand recognition. Content Marketing can be performed through different channels, the most used being the website, blog and social networks.
Having an institutional website is very important to increase brand credibility. In addition, your website will help you communicate with your customers through a more personal channel and also improve your position in search engines.
This is, most likely, the main Content Marketing channel. On the blog, brands can publish whatever they want, whenever they want, and manage to have a channel exclusively for themselves. In addition, it should be noted that blogs are a great tool for boosting and optimizing content. This will allow you to improve your company’s rankings in search engines, increasing business visibility and reaching the right people.
- Social networks
These days, there is no channel that provides as much interaction as social media. Through networks, brands are able to communicate, influence and dialogue with consumers with a speed never seen before. So, currently, having a strategic and structured presence on networks such as LinkedIn, Instagram or Facebook is absolutely essential.
3. Email Marketing
This is the strategy that allows you, by sending targeted messages, to strengthen your brand, communicate and sell. Note that E-mail Marketing must work from a list of contacts raised by the company and in accordance with RGPD regulations. Within Email Marketing there are different types of messages, each of which responds to a specific need.
4. SEO, Search Engine Optimization
If you’re a digital business, you’ve certainly heard of Search Engine Optimization. This is probably the most important concept of Digital Marketing because it allows companies to get organic results, that is, without having to pay for ads. Optimizing your pages means making them tangible and identifiable, which depends on a combination of some positioning factors. There are two fundamental groups: SEO On Page and SEO Off Page.
- SEO On Page: these are the factors that can be worked on within the pages themselves and that improve the user experience. For example, the title, meta description, tags, internal links, among others.
- SEO Off Page: external factors also influence (a lot!) the user experience and the positioning of your page. This group includes factors such as website loading time, security, among the most relevant.
5. SEA, Search Engine Advertising
SEA, Search Engine Advertising, consists of creating online ads in different platforms and formats (text, image or video). Among the most popular platforms Google Ads and Facebook Ads stand out. The main goals of paid ad campaigns are website traffic and increased brand awareness. SEA and SEO must be implemented strategically and synchronously for greater performance and more sustainable results for your business.
As you may have already noticed, Digital Marketing can be complex. However, without it, nowadays, it is practically impossible to survive in the market ecosystem. Therefore, it is worth betting on a structured and personalized strategy. Every business is a business, but everyone needs marketing to survive.
A good strategy will definitely make your business grow.