Creating a definitive guide to the costs involved in conceptualizing, designing and creating a website can be an laborious and even thankless task. However, it is an extremely useful tool and it helps to level expectations. In this article we will list all the essential aspects for building a structured, relevant and effective website. Regardless of all the tools that may exist, the website continues to be the digital address of a brand or company and is the first source of information that users search for. Creating it based on a solid strategy, a realistic objective and a partner with know-how is a wise decision, which will save you costs and hassles.
8 questions you should ask yourself before requesting to create a website
1. Existe um Guião de Estilo?
The Brand Style Guide is a vital roadmap for website design. Defines the guidelines for brand identity: conceptual environment, imagery, communication style, color palette, textures and tone of voice. It is not uncommon for companies to lack this structuring document, forcing an initial work by the agency to create a moodboard that ensures visual coherence and consistency with the brand’s values.
2. Que User Experience pretende?
This apparent “expletive” is the basis for creating a website. It consists of the narrative that shapes your website and leverages the way in which the user will navigate to achieve the goals you previously defined. When the intention is to redesign an existing website, the starting point is an audit of the current functionality and navigability, with the objective of introducing the necessary corrections and improvements. When the purpose is to create a website from scratch, the entire navigation structure has to be detailed and created. Any of the situations implies, for the agency, in-depth review, analysis, benchmarking of best practices, testing and reformulation. At the end of the day, the goal is to create, more than a website, a brand experience consistent with the business objectives. Find out what your goals are and detail what you want people to do on your website.
3. Existem Buyer Personas?
A buyer persona is a detailed, functional profile of your ideal customer type. There may be several but the most important thing is that they are consistent with your business goals. The creation and/or restructuring of your buyer personas is a fundamental phase of the design of a website, determining all the subsequent ones, namely, the content production.
4. Quem escreve os textos?
The text or copy of a website is much more than just a bunch of pretty phrases. Writing for digital is an art that few have mastered and that profoundly determines the performance of your website. What you choose to say about your brand or company and how you tell your story through the strategic and careful selection of words is crucial and should not be left to chance.
5. Quantas páginas terá o website?
The number of pages is a common metric used to determine the costs of creating a website. The pages, depending on their nature, imply different resources and hours of work.
6. Requer elementos multimédia e/ou interativos?
Specific content like video, animations, transition effects, responsive design, require specific resources, creation time, testing and optimization.
7. Há necessidade de migrar conteúdo?
Pre-existing content – a blog, press releases, calendar of events, thank you pages, etc. – can be maintained but requires migration and often specific development and programming to result and integrate the new website design.
8. Qual o plano de atualização e manutenção previsto?
A website is not a static repository of information. It should be seen as a dynamic and up-to-date platform that reflects what is most relevant happening in the company and, as such, continuous content creation is desirable to maintain performance and conversion rate. The first seven questions set your website up for expected success but the latter ensures that it stays on the path to best practice and relevant to search engines. If a well-structured and easy-to-use website helps your business, an obsolete and out-of-date website is sure to hurt your business.
By now, you should be thinking that a website is much more than what you had initially imagined and the structuring, planning, conceptualization and testing phases are absolutely essential for subsequent success. Don’t make it easy on what is the most important tool for your business in the digital ecosystem. The illusion of a website created in half a dozen days using a few hundred euros can be fatal, in the medium term, for the notoriety of your brand and the health of your business.
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