Before explaining exactly what Digital Marketing is for, and the principles associated with it, it is worth recalling, briefly, what Digital Marketing is.
As we explained in our last article, this concept, which emerged in the early 2000s, is nothing more than the adaptation of Marketing principles to online businesses.
By exploring some key terms, such as SEO, Persona, Sales Funnel, or Lead, companies want to create a closer relationship with their customers (and potential customers). Using various digital channels, such as websites, blogs, social networks or e-mail, brands identify the problems or desires of these people, presenting them with solutions.
Basically, Digital Marketing promotes services or products in digital media, through direct and personalized communication.
What are the advantages of Digital Marketing?
Marketing, in general, and Digital Marketing, specifically for the internet, are essential to leverage any business. Make no mistake: whether you are a small, medium, or large company, all brands need marketing to be successful.
Ultimately, Digital Marketing serves to increase the flow of sales by companies as well as the number of new customers. When applied correctly, the principles of Digital Marketing help your company to grow and position itself according to your goals. In addition, a good Digital Marketing strategy will help you to retain customers. Remember that Digital Marketing bets on more personalized and targeted communication, which helps to implant the brand in the consumer’s mind. In other words, what Digital Marketing is going to do is help you maximize profits.
As you may have noticed, the growth of the internet has brought many changes within business and, above all, in the way marketing is done. What is certain is that this new way of working brands with consumers brings numerous advantages:
One of the biggest advantages of Digital Marketing is interactivity. Never in traditional Marketing has it been possible to create such close proximity to the consumer. In the digital age, companies’ strategy focuses much more on the customer experience, as well as on their purchase journey, than on the product itself.
Communication is targeted and personalized, and brands create campaigns and actions that increase interaction with the consumer.
With Digital Marketing, companies bet on actions to attract and attract the right people. In other words, brands perceive the profile of their consumer and create targeted content for this potential customer. Trust me, if you know your audience well, it will be much easier to win them over.
III. Analysis and measurement
Today, with Digital Marketing, it is much easier for companies to have access to reliable data that allows them to understand where they can improve their strategy. In the digital age, it finally became possible to perceive (and measure) whether our marketing action convinced a customer to buy our product or service.
Obtaining and analyzing data is absolutely essential for continuous improvement of your company’s strategy.
IV. More opportunities for your company
Digital Marketing has brought a huge advantage to companies: the reduction of distances. Today, any company can be anywhere in the world and everyone wins! Consumers win, because the range of offers increases, and companies win because they have potential customers everywhere.
Stay tuned for our upcoming publications! We want to help you design the right strategy for your company!