{"id":7209,"date":"2026-02-10T10:03:13","date_gmt":"2026-02-10T10:03:13","guid":{"rendered":"https:\/\/brandbydifference.com\/paid-media\/"},"modified":"2026-09-18T14:59:12","modified_gmt":"2026-09-18T14:59:12","slug":"paid-media","status":"publish","type":"page","link":"https:\/\/brandbydifference.com\/en\/paid-media\/","title":{"rendered":"Paid Media"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7209\" class=\"elementor elementor-7209 elementor-5040\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d523e93 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"d523e93\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3bed490 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"3bed490\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f25734 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"2f25734\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a7ca84 elementor-widget__width-initial elementor-widget elementor-widget-naylaheading\" data-id=\"9a7ca84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h1  class=\"left has-anim-text wordsDown   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n        \n                \n        Paid media designed to achieve real results, not just clicks<\/h1>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d61cd0 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"4d61cd0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d5f09 elementor-widget elementor-widget-naylamarquee\" data-id=\"73d5f09\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylamarquee.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n      <h2 class=\"nayla-marquee  left-to-right   cursor-default icon_font\" data-duration=10 data-sepduration=10 >\n\n\n        <span class=\"\">PAID - MEDIA - PAID - MEDIA - PAID - MEDIA - PAID - MEDIA<\/span>\n        <div class=\"seperator \"> \n\n            \n            <i aria-hidden=\"true\" class=\"material-icons md-remove\" data-md-icon=\"remove\"><\/i>\n            \n\n\n\n        <\/div>\n\n\n\n   <\/h2>    \n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cf0f1f wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"8cf0f1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ec875b3 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"ec875b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a587f4 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"0a587f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-748f8f6 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"748f8f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Sustainable results are the consequence of well-made decisions<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8270523 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"8270523\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27a975f elementor-widget elementor-widget-naylatextwrapper\" data-id=\"27a975f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>In Paid Media, this means investing with discernment, measuring with rigor, and optimizing with method.<\/p>\n<p>We do not create campaigns to generate clicks.<br \/>We create systems to generate predictable growth.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"anim-bg elementor-element elementor-element-e842221 light wrapper-wide section-normal e-flex e-con-boxed e-con e-parent\" data-id=\"e842221\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e20eeaf e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"e20eeaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46c362d elementor-widget elementor-widget-naylatextwrapper\" data-id=\"46c362d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>When it makes sense to invest in Paid Media<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2fcdb0 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"b2fcdb0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21523d7 e-con-full elementor-hidden-mobile_extra elementor-hidden-mobile wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"21523d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c8e6d3 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"1c8e6d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-499b666 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"499b666\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5bc0d4 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"d5bc0d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>When the business needs traction with predictability<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99eaf3c grad-line elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"99eaf3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51eb13a e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"51eb13a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf16e2d elementor-widget elementor-widget-naylatextwrapper\" data-id=\"bf16e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>When there is a clear proposal and a minimally prepared funnel<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f795d6 grad-line elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1f795d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c3db244 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"c3db244\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72cd9b elementor-widget elementor-widget-naylatextwrapper\" data-id=\"c72cd9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>When the goal is to test hypotheses with real data<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7949a6f grad-line elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7949a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f918d49 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"f918d49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-86cf1e7 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"86cf1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>When it makes sense to scale with control and accountability<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9ba212 grad-line elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d9ba212\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddabc1c wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"ddabc1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3024074 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"3024074\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009c9ce stretch-img elementor-widget elementor-widget-naylasingleimage\" data-id=\"009c9ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylasingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"single-image align-left  has-anim-image slideDown  cursor-default  \" data-duration=0.5 data-delay=\"0\" data-scrub=\"true\" data-pin=\"false\" data-block-color=\"\" data-anim-out=\"\" data-image-scale=\"false\" >\n\n\n    <img decoding=\"async\" src=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/02\/bbd-paid-media-o-que-fazemos.jpg\">\n    \n    \n\n<\/div>\n            \n            \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fb1f0b wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"5fb1f0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-195807f e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"195807f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c98fec elementor-widget elementor-widget-naylatextwrapper\" data-id=\"1c98fec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>What we do in Paid Media<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-785a6f3 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"785a6f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-857542a e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"857542a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5a57ab2 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"5a57ab2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ef82525 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"ef82525\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64b836a elementor-widget elementor-widget-naylatextwrapper\" data-id=\"64b836a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Strategy and segmentation with intent<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6946460 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"6946460\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Before investing budget, we define objectives, audience, proposal, message, and success criteria. We work on segmentation with precision, without falling into contextless microtargeting. <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b51ac5a e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"b51ac5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6545ca3 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"6545ca3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91f638c elementor-widget elementor-widget-naylatextwrapper\" data-id=\"91f638c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Creatives and copy oriented toward clarity<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4084659 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"4084659\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>We create messages and creatives focused on proposal clarity, audience relevance, and brand coherence, ensuring consistency throughout the funnel.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a819e80 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"a819e80\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4004afa elementor-widget elementor-widget-naylatextwrapper\" data-id=\"4004afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Continuous management and optimization<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-998d5df elementor-widget elementor-widget-naylatextwrapper\" data-id=\"998d5df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>We monitor campaigns based on real data: costs, efficiency per funnel stage, traffic quality, and operational impact. Clear reports support conscious decisions. <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85d7934 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"85d7934\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-142b03a e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"142b03a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fda684f elementor-widget elementor-widget-naylatextwrapper\" data-id=\"fda684f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Landing pages and post-click experience<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2882977 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"2882977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Ads only work when there is coherence between the ad, the landing page, and the expected action. We create or optimize landing pages to reduce friction and support decision-making. <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbeee17 elementor-align-left btn-grad-text-grey-dark elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"dbeee17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbydifference.com\/en\/website\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See how we create landing pages that convert<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d777544 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"d777544\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;],&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64af451 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"64af451\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Relevant remarketing<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-941f47e elementor-widget elementor-widget-naylatextwrapper\" data-id=\"941f47e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Remarketing strategies designed to recover intent with context and respect for the brand, avoiding fatigue.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc4968c wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"cc4968c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1668210 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"1668210\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-25c7445 e-con-full wrapper-wide section-normal e-flex default elementor-invisible e-con e-child\" data-id=\"25c7445\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:150}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78f60ca elementor-widget__width-initial elementor-widget elementor-widget-naylaheading\" data-id=\"78f60ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h4  class=\"center has-anim-text wordsFadeOn   \" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"\" data-pin=\"\">\n        \n                \n        Do you want to transform investment into real results?<\/h4>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-156de87 elementor-align-center btn-grad-text btn-align-center elementor-mobile-align-center elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"156de87\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbydifference.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us and discover how we structure high-impact Paid Media campaigns<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"anim-bg elementor-element elementor-element-891a536 dark wrapper-wide section-normal e-flex e-con-boxed e-con e-parent\" data-id=\"891a536\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b433f16 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"b433f16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73a0f06 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"73a0f06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb83ed3 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"eb83ed3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Platforms where we manage campaigns<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26d8de1 e-con-full elementor-hidden-mobile wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"26d8de1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"anim-bg elementor-element elementor-element-6a1687b light wrapper-wide section-normal e-flex e-con-boxed e-con e-parent\" data-id=\"6a1687b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f84c78c e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"f84c78c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1529aef e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"1529aef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-235f8be elementor-widget elementor-widget-naylatextwrapper\" data-id=\"235f8be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Social Ads<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d58ba0 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"0d58ba0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Campaigns adjusted to the behavior of each platform, including Meta Ads and LinkedIn Ads.<br \/>The choice of platform always comes after the objective.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac5d708 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"ac5d708\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20885b0 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"20885b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Google Ads<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0245956 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"0245956\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Search, Display, and Remarketing campaigns to capture active intent demand.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09cd8a3 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"09cd8a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cbd8b1b e-con-full elementor-hidden-mobile wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"cbd8b1b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;]}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d7eb77 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"9d7eb77\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac52aab elementor-widget elementor-widget-naylatextwrapper\" data-id=\"ac52aab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>ChatGPT Ads<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb07a0b elementor-widget elementor-widget-naylatextwrapper\" data-id=\"cb07a0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Advertising integrated into the research, comparison, and decision-making stages within ChatGPT, to reach users when they are actively exploring solutions.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a3be26 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"8a3be26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-57841d7 e-con-full elementor-hidden-mobile wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"57841d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d3da54 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"6d3da54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0d9aa7e elementor-widget elementor-widget-naylatextwrapper\" data-id=\"0d9aa7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>AI Applied to Paid Media Management<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b573f9 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"6b573f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Artificial Intelligence can speed up analysis, production, and learning. But it does not replace strategy, context, or decision-making. <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f863f7 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"9f863f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text charsScaleUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Where we use it<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-647aaae e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"647aaae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aebbbf9 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"aebbbf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Performance Analysis<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ea592 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"36ea592\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Support for data analysis, pattern recognition, and faster identification of opportunities or deviations.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9690e6 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"c9690e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Message Creation and Testing<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24e9fe4 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"24e9fe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Creating different angles, headlines, and copy variations to test hypotheses more quickly.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b260a14 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"b260a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Research and Campaign Planning<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13076b0 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"13076b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Organization of information on the market, competition, target audiences, and different demand patterns.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1354eca elementor-widget elementor-widget-naylatextwrapper\" data-id=\"1354eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Summary for Decision-Making<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fc2cd9 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"7fc2cd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Transforming large volumes of data into clearer insights to support investment and optimization decisions.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2176606 elementor-align-left btn-grad-text elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2176606\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbydifference.com\/en\/artificial-intelligence\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Discover how we apply AI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dc687c wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"1dc687c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e505bf8 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"e505bf8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc5466 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"dcc5466\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>FAQ<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-475ef49 grad-line off-grid elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"475ef49\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e4d62 elementor-widget__width-initial elementor-widget elementor-widget-naylaaccordion\" data-id=\"62e4d62\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaaccordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class='nayla-accordion  icons-right'>\n            <ul class='accordion-wrap'>\n                \n                        <li class=\"accordion-item \">\n\n                            <div class=\"accordion-title  cursor-default\" >\n\n                                \n                                \n                                    <span class=\"text-p has-anim-text wordsUp \" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\">How much should I invest in Paid Media?<\/span>\n\n                                \n\n\n                                \n                                    <span\n                                        class=\"accordion-toggle\"><\/span>\n\n                                                            <\/div>\n\n                            <div class=\"accordion-content\">\n                                <p>The investment depends on the sector, goals, and competition. We define strategies adjustable to the available budget, focusing on efficiency before scale. <\/p>\n                            <\/div>\n\n                        <\/li>\n\n                    \n                        <li class=\"accordion-item \">\n\n                            <div class=\"accordion-title  cursor-default\" >\n\n                                \n                                \n                                    <span class=\"text-p has-anim-text wordsUp \" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\">How long does it take to see results?<\/span>\n\n                                \n\n\n                                \n                                    <span\n                                        class=\"accordion-toggle\"><\/span>\n\n                                                            <\/div>\n\n                            <div class=\"accordion-content\">\n                                <p>Initial signs may appear in the first few weeks, but consistent performance requires a learning and optimization phase.<\/p>\n                            <\/div>\n\n                        <\/li>\n\n                    \n                        <li class=\"accordion-item \">\n\n                            <div class=\"accordion-title  cursor-default\" >\n\n                                \n                                \n                                    <span class=\"text-p has-anim-text wordsUp \" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\">Does it make sense to advertise on ChatGPT?<\/span>\n\n                                \n\n\n                                \n                                    <span\n                                        class=\"accordion-toggle\"><\/span>\n\n                                                            <\/div>\n\n                            <div class=\"accordion-content\">\n                                <p>It depends on the objective, the audience, and the type of decision the client is making. We evaluate whether ChatGPT Ads should be part of the paid media mix before recommending an investment. <\/p>\n                            <\/div>\n\n                        <\/li>\n\n                    \n                        <li class=\"accordion-item \">\n\n                            <div class=\"accordion-title  cursor-default\" >\n\n                                \n                                \n                                    <span class=\"text-p has-anim-text wordsUp \" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\">What sets Brand by Difference apart?<\/span>\n\n                                \n\n\n                                \n                                    <span\n                                        class=\"accordion-toggle\"><\/span>\n\n                                                            <\/div>\n\n                            <div class=\"accordion-content\">\n                                <p>We treat Paid Media as part of a growth system, integrating strategy, execution, tracking, and decision-making.<\/p>\n                            <\/div>\n\n                        <\/li>\n\n                    \n            <\/ul>\n        <\/div>\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ff29ec wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"5ff29ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c9f936f e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"c9f936f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f42f137 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"f42f137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b1d8194 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"b1d8194\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-85f3e91 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"85f3e91\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1eadf20 elementor-widget elementor-widget-naylaheading\" data-id=\"1eadf20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h3  class=\"left has-anim-text wordsFadeOn   \" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"\" data-pin=\"\">\n        \n                \n        Before investing, it is necessary to decide with clarity<\/h3>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94dedb elementor-widget elementor-widget-naylatextwrapper\" data-id=\"c94dedb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>We work with organizations that value predictability and data-driven decisions.<\/p>\n<p>If it makes sense to invest with discernment, we are available to talk.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa1f891 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"aa1f891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c475549 elementor-button-align-start bbd-form-cta elementor-tablet-button-align-start elementor-widget-tablet__width-initial elementor-invisible elementor-widget elementor-widget-form\" data-id=\"c475549\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_type&quot;:&quot;none&quot;,&quot;step_icon_shape&quot;:&quot;none&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:200,&quot;button_width_tablet&quot;:&quot;100&quot;,&quot;button_width&quot;:&quot;100&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Form - 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