{"id":7214,"date":"2026-02-10T11:00:52","date_gmt":"2026-02-10T11:00:52","guid":{"rendered":"https:\/\/brandbydifference.com\/about-us\/"},"modified":"2026-08-06T13:48:11","modified_gmt":"2026-08-06T13:48:11","slug":"about-us","status":"publish","type":"page","link":"https:\/\/brandbydifference.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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\n \n \n We are the difference that drives brands<\/h1>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Brand by Difference was born from the conviction that delivering real value to brands creates a positive impact on people and society.<\/p>\n

We work with organizations facing market complexity that need to stop, clarify, and choose before moving forward.<\/p>\n

Our role is to help leaders and teams gain strategic clarity, align priorities, and build growth.<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n \n \n Our approach <\/h2>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We work side by side with our clients as strategic partners.<\/p>\n

We don't step in just to execute for the sake of execution. We step in to understand the context, challenge assumptions, and structure decisions with real impact. <\/p>\n

We believe that the difference lies not in doing more, but in deciding better.<\/strong><\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n \n \n Would you like to learn more about our way of thinking and acting?<\/h4>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tUnderstand how we think<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our values<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Critical thinking<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We question, analyze, and decide based on context, data, and impact, not on trends, shortcuts, or easy solutions.<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Real value over empty metrics<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Business results and concrete impact are more relevant than likes, awards, or numbers without practical consequence.<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Clarity as a principle<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Strategic, technical, and communication clarity guides the way we work. It is a form of respect for clients, teams, and partners. <\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Partnership, not dependency<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We work to empower brands and teams, creating autonomy and vision, not artificial dependency.<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The team<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The strength of Brand by Difference lies in its people and the way they think<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We are a multidisciplinary team with expertise in strategy, marketing, technology, and communication, united by a common goal: to turn complexity into direction. <\/p>\n

We support leaders and teams in deciding better before acting. <\/strong><\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Leonor Almeida<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Founder & Managing Director
Lead Strategist<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Andr\u00e9 Caridade<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Co-Founder & Director of Business Development<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Pedro Mendes<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Digital Systems Developer<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Andr\u00e9 Pereira<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Director of Technology & Digital Platforms<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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David S\u00e1<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creative Director<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Tom\u00e1s Ferreira<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Performance Marketing Specialist<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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In\u00eas Ara\u00fajo<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand & Content Strategist<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Margarida Costa<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Brand & Digital Designer<\/p>\n <\/div>\n \n \n\n\n\n <\/div>\n\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n \n \n Before moving forward, it makes sense to talk<\/h2>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTalk to Brand by Difference<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We are the difference that drives brands Brand by Difference was born from the conviction that delivering real value to brands creates a positive impact on people and society. We […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7214","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nAbout Us - Brand by Difference<\/title>\n<meta name=\"description\" content=\"We create personalized strategies that drive brands and generate sustainable growth. Get to know Brand by Difference and discover how we can elevate your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandbydifference.com\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand by Difference | Clarity Before Action\" \/>\n<meta property=\"og:description\" content=\"We create personalized strategies that drive brands and generate sustainable growth. 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