{"id":7275,"date":"2026-01-22T11:20:21","date_gmt":"2026-01-22T11:20:21","guid":{"rendered":"https:\/\/brandbydifference.com\/channel-and-media-plan\/"},"modified":"2026-04-21T16:20:51","modified_gmt":"2026-04-21T16:20:51","slug":"channel-and-media-plan","status":"publish","type":"page","link":"https:\/\/brandbydifference.com\/en\/channel-and-media-plan\/","title":{"rendered":"Channel and Media Plan"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7275\" class=\"elementor elementor-7275 elementor-997\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff20984 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"ff20984\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ddf9635 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"ddf9635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f29f3a4 elementor-widget elementor-widget-naylaheading\" data-id=\"f29f3a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h1  class=\"left has-anim-text wordsDown   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n        \n                \n        We direct your presence to where it truly makes sense to be.<\/h1>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a24814 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"7a24814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7591701 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"7591701\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.6\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>We develop channel and media plans that transform strategic goals into clear choices about where to communicate, with what intensity, and with what role.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1586a9b elementor-align-left btn-grad-text elementor-invisible elementor-widget elementor-widget-button\" data-id=\"1586a9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbydifference.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a conversation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2154d9a e-con-full wrapper-wide section-normal e-flex default e-con e-parent\" data-id=\"2154d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00fb4b9 stretch-img elementor-widget elementor-widget-naylasingleimage\" data-id=\"00fb4b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylasingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"single-image align-left  has-anim-image maskCustom  cursor-default  \" data-duration=0.5 data-delay=\"0\" data-scrub=\"true\" data-pin=\"false\" data-block-color=\"\" data-anim-out=\"\" data-image-scale=\"true\"data-width=30 data-left=35 >\n\n\n    <img decoding=\"async\" src=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/02\/bbd-planos-canais-media-banner.png\">\n    \n    \n\n<\/div>\n            \n            \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14fb9ec wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"14fb9ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90f625e e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"90f625e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-07299ae e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"07299ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10faf8b elementor-widget elementor-widget-naylatextwrapper\" data-id=\"10faf8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Being present is not the same as being well-positioned.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9965d52 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"9965d52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f062fdc elementor-widget elementor-widget-naylatextwrapper\" data-id=\"f062fdc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p><strong>More than being on every channel, it is important to know<\/strong><\/p>\n<ul>\n<li>where it makes sense to be<\/li>\n<li>for whom<\/li>\n<li>with what intensity<\/li>\n<li>and with what goal<\/li>\n<\/ul>\n<p>A channel and media plan exists to ensure that the right message reaches the right audiences, in the appropriate contexts, and with the correct investment.<\/p>\n<p>Communicating everywhere is rarely a strategy.<br \/>Choosing well almost always is.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-806e3c2 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"806e3c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6c1b54f e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"6c1b54f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3b264a9 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"3b264a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7008207 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"7008207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Why a channel and media plan is necessary<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c339b12 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"c339b12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Presence ceases to be occupation. It becomes intention.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a79283e wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"a79283e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-07dd9af e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"07dd9af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5613179 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"5613179\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ceb2904 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"ceb2904\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2aa96cd e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"2aa96cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ce664f elementor-widget elementor-widget-naylatextwrapper\" data-id=\"7ce664f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Aligning channels with business and communication goals<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eac73df elementor-widget elementor-widget-naylatextwrapper\" data-id=\"eac73df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Ensuring that each channel has a clear role within the system.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b379f grad-line elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5b379f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00c2850 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"00c2850\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-23fc401 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"23fc401\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a54e20d elementor-widget elementor-widget-naylatextwrapper\" data-id=\"a54e20d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Ensuring coherence between message, format, and channel<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ab0a87 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"8ab0a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>So that communication is effective and consistent.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88cd373 grad-line elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"88cd373\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8e8768 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"d8e8768\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-31a80f9 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"31a80f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30530cb e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"30530cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5569863 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"5569863\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Optimizing investment and effort<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a9e98 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"c6a9e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Avoiding dispersion and reactive choices based on trends.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df73957 grad-line elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"df73957\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2d35bd e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"e2d35bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c8d4e7a e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"c8d4e7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5cb02 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"dd5cb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Reducing redundancy and noise<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e6cc51 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"6e6cc51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Clarifying when to communicate, where, and why.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a682237 grad-line elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a682237\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b4ec31 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"8b4ec31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3fe481e e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"3fe481e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abb3601 stretch-img elementor-widget elementor-widget-naylasingleimage\" data-id=\"abb3601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylasingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"single-image align-left  has-anim-image slideDown  cursor-default  \" data-duration=0.5 data-delay=\"0\" data-scrub=\"true\" data-pin=\"false\" data-block-color=\"\" data-anim-out=\"\" data-image-scale=\"false\" >\n\n\n    <img decoding=\"async\" src=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/02\/bbd-planos-canais-media-nossa-abordagem.png\">\n    \n    \n\n<\/div>\n            \n            \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cae46f7 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"cae46f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ae1dc1 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"2ae1dc1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ab79ad1 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"ab79ad1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720addd elementor-widget elementor-widget-naylatextwrapper\" data-id=\"720addd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Our approach<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1fefa0 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"c1fefa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>At Brand by Difference, the definition of channels begins with strategy, never with the format.<\/p>\n<p><strong>We analyze  <\/strong><\/p>\n<ul>\n<li>audiences and journeys<\/li>\n<li>competitive and media context<\/li>\n<li>business and communication objectives<\/li>\n<\/ul>\n<p><strong>From there, we define the role of each channel, balancing  <\/strong><\/p>\n<ul>\n<li>owned channels (such as website and social media)<\/li>\n<li>paid channels (such as ads and campaigns)<\/li>\n<li>earned channels (such as press, partnerships, and recommendations)<\/li>\n<\/ul>\n<p>The plan results from conscious decisions, not repeated formulas.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20f46c6 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"20f46c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9b7f74a e-con-full box-dark-bg wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"9b7f74a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c14011 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"5c14011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>If you feel that your communication is happening without a clear direction, talk to us.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36ab5d9 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"36ab5d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69954b7 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"69954b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text linesUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.6\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>We structure channel and media plans that align investment, presence, and impact.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c48819 elementor-widget__width-initial btn-grad-text-grey-dark elementor-tablet-align-right elementor-mobile_extra-align-right elementor-mobile-align-left elementor-invisible elementor-widget elementor-widget-button\" data-id=\"1c48819\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbydifference.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bec6e7c wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"bec6e7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84390c0 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"84390c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92de9e5 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"92de9e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>What we structure in the plan<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f481f3 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"2f481f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Each communication plan is custom-developed, but typically includes<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c642d2 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"3c642d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7dd2689 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"7dd2689\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-deb214c e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"deb214c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-652e0df elementor-invisible elementor-widget elementor-widget-button\" 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elementor-element-9a40d9e elementor-invisible elementor-widget elementor-widget-button\" data-id=\"9a40d9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:350}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\" id=\"bbd-carousel-next\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"58\" height=\"58\" viewBox=\"0 0 58 58\" fill=\"none\"><path opacity=\"0.9\" d=\"M29 2.53526e-06C12.9837 3.93545e-06 -3.93545e-06 12.9838 -2.53526e-06 29C-1.13507e-06 45.0163 12.9837 58 29 58C45.0163 58 58 45.0163 58 29C58 12.9837 45.0163 1.13507e-06 29 2.53526e-06Z\" fill=\"url(#paint0_linear_761_2)\"><\/path><path d=\"M37.3672 27.4611L26.6706 16.6367C26.4712 16.4348 26.2344 16.2747 25.9737 16.1655C25.7131 16.0562 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stop-opacity=\"0\"><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3980841 elementor-invisible elementor-widget elementor-widget-n-carousel\" data-id=\"3980841\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"bbd-carousel\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;366f4ee&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;3c045fe&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;8c52cb3&quot;},{&quot;slide_title&quot;:&quot;Slide #1&quot;,&quot;_id&quot;:&quot;ceac4b0&quot;}],&quot;slides_to_show&quot;:&quot;3&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;image_spacing_custom_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;_animation_delay&quot;:200,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;speed&quot;:500}\" data-widget_type=\"nested-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-carousel swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"1\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8cd1c9 wrapper-wide section-normal e-flex e-con-boxed default e-con e-child\" data-id=\"e8cd1c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-99a937d e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"99a937d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9705a5d elementor-widget elementor-widget-naylatextwrapper\" data-id=\"9705a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p    false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>01.<br \/>Audience and journey mapping<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b256456 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"b256456\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p    false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Where, when, and how audiences interact with the brand.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"2\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7191eb1 wrapper-wide section-normal e-flex e-con-boxed default e-con e-child\" data-id=\"7191eb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49aa2af e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"49aa2af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27158c5 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"27158c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p    false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>02. <br \/>Definition of priority channels<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85844a4 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"85844a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p    false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>A clear choice of the channels that deserve focus and investment.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"3\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10b400a wrapper-wide section-normal e-flex e-con-boxed default e-con e-child\" data-id=\"10b400a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-282440c e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"282440c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-92a48ae elementor-widget elementor-widget-naylatextwrapper\" data-id=\"92a48ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p    false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>03.<br \/>Role of each channel in the strategy<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ab63e9 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"3ab63e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p    false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The specific function of each medium in building the brand's presence.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"4\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a960980 wrapper-wide section-normal e-flex e-con-boxed default e-con e-child\" data-id=\"a960980\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3ac3099 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"3ac3099\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3bfc9fd elementor-widget elementor-widget-naylatextwrapper\" data-id=\"3bfc9fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p    false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>04.<br \/>Intensity and frequency guidance<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42ddbe elementor-widget elementor-widget-naylatextwrapper\" data-id=\"f42ddbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p    false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>How much to communicate, at what pace, and with what expected return.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-401716c wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"401716c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-276a9f4 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"276a9f4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1954412 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"1954412\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h2 has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.1\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Who it is for<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6083c47 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"6083c47\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-627806e elementor-widget elementor-widget-naylatextwrapper\" data-id=\"627806e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.3\"data-scrub=\"false\" data-pin=\"false\">\n                    <p><strong>This service is suitable for organizations that<\/strong><\/p>\n<p>Invest in multiple channels without clarity on return<br \/>Want to structure media with criteria<br \/>Need to align communication and investment<br \/>Seek efficiency and consistency in brand presence<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b5c7e1 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"5b5c7e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.6\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>When everything seems like a priority channel, a plan becomes essential.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b61b7d4 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"b61b7d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-62cd851 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"62cd851\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8863d7f e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"8863d7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d8b25e e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"8d8b25e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0703cb4 elementor-widget__width-initial elementor-widget elementor-widget-naylaheading\" data-id=\"0703cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h2  class=\"left has-anim-text wordsFadeOn   \" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"\" data-pin=\"\">\n        \n                \n        Choosing channels is choosing focus<\/h2>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af4ee8b e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"af4ee8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4248f7c elementor-widget elementor-widget-naylatextwrapper\" data-id=\"4248f7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>If it makes sense to structure channels and media before investing, we can talk.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0412e4 elementor-align-left btn-grad-text-grey elementor-invisible elementor-widget elementor-widget-button\" data-id=\"b0412e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbydifference.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Schedule a conversation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We direct your presence to where it truly makes sense to be. We develop channel and media plans that transform strategic goals into clear choices about where to communicate, with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7275","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Channel and Media Plan - Brand by Difference<\/title>\n<meta name=\"description\" content=\"We structure channels and media with strategic criteria to increase the efficiency, focus, and coherence of your communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandbydifference.com\/en\/channel-and-media-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand by Difference | Clarity Before Action\" \/>\n<meta property=\"og:description\" content=\"We structure channels and media with strategic criteria to increase the efficiency, focus, and coherence of your communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandbydifference.com\/en\/channel-and-media-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Brand by Difference\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T16:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/02\/bbd-planos-canais-media-banner.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/brandbydifference.com\/en\/channel-and-media-plan\/\",\"url\":\"https:\/\/brandbydifference.com\/en\/channel-and-media-plan\/\",\"name\":\"Channel and Media Plan - 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