{"id":7824,"date":"2026-06-01T09:14:07","date_gmt":"2026-06-01T09:14:07","guid":{"rendered":"https:\/\/brandbydifference.com\/portfolio\/alimaris\/"},"modified":"2026-06-02T17:31:06","modified_gmt":"2026-06-02T17:31:06","slug":"alimaris","status":"publish","type":"portfolio","link":"https:\/\/brandbydifference.com\/en\/portfolio\/alimaris\/","title":{"rendered":"Alimaris"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7824\" class=\"elementor elementor-7824 elementor-7630\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3cfe3 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"7b3cfe3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-082743b wrapper-wide section-normal e-flex e-con-boxed default e-con e-child\" data-id=\"082743b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97d92a6 elementor-widget elementor-widget-naylaheading\" data-id=\"97d92a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h1  class=\"left has-anim-text charsFlipUp fade  false\" data-stagger=\"0.05\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n        \n                \n        Alimaris<\/h1>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54ce338 dark wrapper-wide section-normal e-flex e-con-boxed e-con e-parent\" data-id=\"54ce338\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a515cb4 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"a515cb4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-49a61f9 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"49a61f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-70d3262 elementor-widget__width-initial elementor-widget elementor-widget-naylaheading\" data-id=\"70d3262\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h3  class=\"left has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n        \n                \n        Structuring a premium Portuguese brand for international markets.<\/h3>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45204ee elementor-widget elementor-widget-naylatextwrapper\" data-id=\"45204ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Alimaris was born as part of a business vision aimed at internationalization and growth in the premium food sector.<\/p>\n<p>With a focus on Portuguese seafood for demanding international markets, including the United Arab Emirates, the brand needed more than a name or a visual identity.<\/p>\n<p>It needed a structure capable of positioning origin, sophistication and curation in a global context.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba67634 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"ba67634\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4081729 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"4081729\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d03ca elementor-widget elementor-widget-naylatextwrapper\" data-id=\"f5d03ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The Context<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0a84d4 elementor-widget elementor-widget-naylaheading\" data-id=\"c0a84d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h4  class=\"left has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n        \n                \n        Many Portuguese food brands communicate tradition.<\/h4>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec896ef elementor-widget elementor-widget-naylatextwrapper\" data-id=\"ec896ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Few manage to turn it into a premium international language.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8474ce7 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"8474ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The brand needed to: <\/p>\n<ul>\n<li>Stand out without losing its authenticity<\/li>\n<li>Avoid limiting its communication to cod or traditional Portuguese imagery<\/li>\n<li>Create a scalable brand framework for new products and markets<\/li>\n<li>Ensure cultural compatibility with international contexts such as the UAE <\/li>\n<\/ul>\n<p>The central question was strategic: <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b68a528 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"b68a528\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e285a4 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"4e285a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d489ba elementor-widget elementor-widget-naylatextwrapper\" data-id=\"9d489ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h4 has-anim-text wordsFadeOn   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>How do you elevate Portuguese origin without falling into clich\u00e9?<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10c4a29 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"10c4a29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3d8c77 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"e3d8c77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The strategic decision<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94f37c elementor-widget elementor-widget-naylaheading\" data-id=\"c94f37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h4  class=\"left has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n        \n                \n        The work began by defining the brand's territory, before any visual or creative decision. <\/h4>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d40fd24 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"d40fd24\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d91c0e elementor-widget elementor-widget-naylatextwrapper\" data-id=\"9d91c0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The following concept was defined: <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd8e02 heading-wwd elementor-widget elementor-widget-naylatextwrapper\" data-id=\"dfd8e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h3 has-anim-text charsUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Elevated Atlantic<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eedc366 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"eedc366\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>A position built on:<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-573b91f e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"573b91f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f697bd e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"3f697bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e9006 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"65e9006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Ocean purity<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1c5c1e e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"d1c5c1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e8760 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"34e8760\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Rigorous curation<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-384c0e1 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"384c0e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cabe84 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"1cabe84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Gastronomic elevation<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d47511c elementor-widget elementor-widget-naylatextwrapper\" data-id=\"d47511c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The brand should not represent merely Portuguese tradition.<br \/>It should represent the elevation of origin. <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85387c5 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"85387c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87356dc e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"87356dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b125e52 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"b125e52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f9704b elementor-widget elementor-widget-naylatextwrapper\" data-id=\"1f9704b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>Strategic naming<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c427f56 elementor-widget elementor-widget-naylaheading\" data-id=\"c427f56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h4  class=\"left has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n        \n                \n        The naming process was developed based on structured criteria, including:  <\/h4>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28cd17b elementor-widget elementor-widget-naylatextwrapper\" data-id=\"28cd17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <ul>\n<li>Etymological meaning<\/li>\n<li>International resonance<\/li>\n<li>Future scalability<\/li>\n<li>Cultural compatibility<\/li>\n<li>Premium potential  <\/li>\n<\/ul>\n<p>Different linguistic roots linked to the sea, curation and sophistication were explored.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-851cb99 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"851cb99\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d751acd elementor-widget elementor-widget-naylatextwrapper\" data-id=\"d751acd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The final name, <strong style=\"font-weight: 600;\">Alimaris<\/strong>, comes from the union of:<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-725af60 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"725af60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d815553 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"d815553\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1068d21 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"1068d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>ALI<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a8c12c elementor-widget elementor-widget-naylatextwrapper\" data-id=\"6a8c12c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>an Arabic term associated with elevation, nobility and sophistication<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0fb680 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"c0fb680\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a574bc5 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"a574bc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>MARIS<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3cbf85 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"e3cbf85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>a Latin expression meaning \"of the sea\"<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7adbb35 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"7adbb35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5213ece elementor-widget elementor-widget-naylatextwrapper\" data-id=\"5213ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>More than a name, Alimaris embodies a strategic intention: <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aac02c heading-wwd elementor-widget elementor-widget-naylatextwrapper\" data-id=\"9aac02c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-h3 has-anim-text charsUp   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n                    <p>Elevate what comes from the sea.<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9282188 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"9282188\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a9d5928 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"a9d5928\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-496c3f0 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"496c3f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The visual identity<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e88f8e4 elementor-widget elementor-widget-naylaheading\" data-id=\"e88f8e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h4  class=\"left has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n        \n                \n        The visual identity was developed to reinforce sophistication, origin and exclusivity. <\/h4>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-517e3c7 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"517e3c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The symbol draws on Arabic mosaics and stained glass, subtly integrating the silhouette of four fish as a representation of the brand's maritime origin.<\/p>\n<p>The typography was chosen to convey authority and premium positioning.<br \/>The color palette combines deep blues and sandy tones, evoking the link between the ocean and the Portuguese coast.<\/p>\n<p><strong style=\"font-weight: 600;\">The visual system was designed to work coherently across:<\/strong><\/p>\n<ul>\n<li>Packaging<\/li>\n<li>Labels<\/li>\n<li>Institutional communication<\/li>\n<li>Future product expansion<\/li>\n<\/ul>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6dbd4a wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"e6dbd4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9aa31 elementor-widget elementor-widget-naylasingleimage\" data-id=\"5e9aa31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylasingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"single-image align-left  has-anim-image slideDown  cursor-default  \" data-duration=0.5 data-delay=\"0\" data-scrub=\"true\" data-pin=\"false\" data-block-color=\"\" data-anim-out=\"\" data-image-scale=\"false\" >\n\n\n    <img decoding=\"async\" src=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/06\/bbd-portfolio-alimaris-identidade-visual-01.jpg\">\n    \n    \n\n<\/div>\n            \n            \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39afa78 elementor-widget elementor-widget-naylasingleimage\" data-id=\"39afa78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylasingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"single-image align-left  has-anim-image slideDown  cursor-default  \" data-duration=0.5 data-delay=\"0\" data-scrub=\"true\" data-pin=\"false\" data-block-color=\"\" data-anim-out=\"\" data-image-scale=\"false\" >\n\n\n    <img decoding=\"async\" src=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/06\/bbd-portfolio-alimaris-identidade-visual-02.jpg\">\n    \n    \n\n<\/div>\n            \n            \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd4732 elementor-widget elementor-widget-naylasingleimage\" data-id=\"2bd4732\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylasingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"single-image align-left  has-anim-image slideDown  cursor-default  \" data-duration=0.5 data-delay=\"0\" data-scrub=\"true\" data-pin=\"false\" data-block-color=\"\" data-anim-out=\"\" data-image-scale=\"false\" >\n\n\n    <img decoding=\"async\" src=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/06\/bbd-portfolio-alimaris-identidade-visual-03.jpg\">\n    \n    \n\n<\/div>\n            \n            \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be63ef8 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"be63ef8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b043139 e-con-full wrapper-wide section-normal e-flex default e-con e-child\" data-id=\"b043139\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5fc79 elementor-widget elementor-widget-naylatextwrapper\" data-id=\"fe5fc79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>The impact<\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bb0312 elementor-widget elementor-widget-naylaheading\" data-id=\"5bb0312\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h4  class=\"left has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n        \n                \n        Alimaris gained a brand structure ready for internationalization.<\/h4>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db7f3b elementor-widget elementor-widget-naylatextwrapper\" data-id=\"5db7f3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylatextwrapper.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\n        <div class=\"text-wrapper no-margin \">\n\n            \n                <div class=\"text-p has-anim-text wordsUp   false\" data-stagger=\"0.02\" data-duration=\"1.5\"data-delay=\"0.4\"data-scrub=\"false\" data-pin=\"false\">\n                    <p>More than a visual identity, the project defined:<\/p>\n<ul>\n<li>A clear strategic territory<\/li>\n<li>A premium international narrative<\/li>\n<li>A scalable foundation for future growth<\/li>\n<li>A brand able to compete in demanding contexts<\/li>\n<\/ul>\n<p>The final decision wasn't aesthetic.<br \/><strong style=\"font-weight: 600;\">It was positioning<\/strong>. <\/p>\n                <\/div>\n                \n            \n\n\n\n        <\/div>\n\n\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81b034d wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"81b034d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f955a8 img-max-height elementor-widget elementor-widget-naylasingleimage\" data-id=\"4f955a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylasingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"single-image align-left  has-anim-image slideDown  cursor-default  \" data-duration=0.5 data-delay=\"0\" data-scrub=\"true\" data-pin=\"false\" data-block-color=\"\" data-anim-out=\"\" data-image-scale=\"false\" >\n\n\n    <img decoding=\"async\" src=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/06\/bbd-portfolio-alimaris-produto-01.jpg\">\n    \n    \n\n<\/div>\n            \n            \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b705be img-max-height elementor-widget elementor-widget-naylasingleimage\" data-id=\"0b705be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylasingleimage.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n<div class=\"single-image align-left  has-anim-image slideUp  cursor-default  \" data-duration=0.5 data-delay=\"0\" data-scrub=\"true\" data-pin=\"false\" data-block-color=\"\" data-anim-out=\"\" data-image-scale=\"false\" >\n\n\n    <img decoding=\"async\" src=\"https:\/\/brandbydifference.com\/wp-content\/uploads\/2026\/06\/bbd-portfolio-alimaris-produto-02.jpg\">\n    \n    \n\n<\/div>\n            \n            \n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146aa97 wrapper-wide section-normal e-flex e-con-boxed default e-con e-parent\" data-id=\"146aa97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73d6b1b elementor-widget elementor-widget-naylaheading\" data-id=\"73d6b1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"naylaheading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n<div class=\"text-wrapper\">\n\n\n    <h5  class=\"left has-anim-text linesMask   false\" data-stagger=\"0.1\" data-duration=\"1.5\"data-delay=\"0.2\"data-scrub=\"true\" data-pin=\"false\">\n        \n                \n        If your brand needs to grow beyond the local market, perhaps the challenge isn't to communicate better \u2014 it's to structure an identity ready for new territories.<\/h5>\n\n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55a0738 elementor-align-left btn-grad-text-grey elementor-invisible elementor-widget elementor-widget-button\" data-id=\"55a0738\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/brandbydifference.com\/en\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to Brand by Difference<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":7827,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[27],"class_list":["post-7824","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-marca-crescimento-estrategico"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alimaris - Brand by Difference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandbydifference.com\/en\/portfolio\/alimaris\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alimaris\" \/>\n<meta property=\"og:description\" content=\"Structuring a premium Portuguese brand for international markets. Alimaris was born as part of a business vision aimed at internationalization and growth in the premium food sector. 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